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  • XIE Yanjun, YU Jia, YANG Kun
    Journal of Shaanxi Normal University(Natural Science Edition). 2020, 48(4): 56-70.
    The article starts from an empirical study focusing on the economic phenomenon of tourists′consumption level and structure in the old street in Haikou Qilou, and then attempts to make a theoretical causal explanation of the tourism consumption problem in Hainan from the perspective of social geography and tourism experience theory. Tourism consumption is included in the theoretical paradigm of tourism experience. From the perspective of phenomenon, the number of tourists and the level of tourists′ consumption in the landscape block of Zhongshan Road in Haikou Qilou Old Street Area are relatively low. Tourists′ consumption behaviors differ in specific fields, and are greatly affected by the dynamics of consumption space, forming a prominent field effect. Therefore, from the perspective of tourist experience, the article uses the theoretical concepts such as scenic area consumption fear and tourism enclave effect to explain the situational consumption phenomena,such as business types and unsuitable texture of tourism consumption in the field space of Zhongshan Road Landscape Block in Haikou Qilou Old Street. The study found that the tourism enclave effect played an important role in explaining the spatial disequilibrium law of the tourism destination consumption phenomenon, and became the core category and main story line connecting the theoretical context. The tourism consumption problem of Qilou Old Street on Zhongshan Road in Haikou is not only an economic phenomenon, but also a comprehensive phenomenon based on the experience of tourists on the spot. Qilou Old Street on Zhongshan Road was experienced as a “tourist enclave” with functional contradictions in terms of image cognition and functional perception. Due to the similarity in business form between the neighboring neighborhoods, there was a significant substitution effect. Accompanying this is the phenomenon of “consumption fear in scenic spots”, which shows the reality of the unsatisfactory business situation of Qilou Old Street on Zhongshan Road. This situation only exists in the consumption field of tourism destinations. Therefore, this “enclave substitution effect” is theoretically unique and can be used to explain the consumption law in the tourism experience process from the perspective of tourism economics. This article also explores the differences in emotions and cognitions expressed by tourists in different consumption spaces, as well as the formation of consumer fear and consumption poles by identifying the dualistic unity of material consumption
  • WANG Guanxiao, ZHANG Youyin, JIN Di
    Journal of Shaanxi Normal University(Natural Science Edition). 2020, 48(4): 71-78.
    Vigorously developing tourism industry is one of the important ways to promote the economy transformation of resource-based areas. Based on the theoretical model of the driving mechanism of tourism economic growth constructed in resource-based area, the driving mechanism of tourism economic growth in Shanxi province was quantitatively analyzed by combining the analytic hierarchy process (AHP) with the entropy weight grey relational analysis method, then relative countermeasures were put forward to cultivate the new driving force of its tourism economic growth. The results showed that: it had played an important role in the tourism economic growth of Shanxi province that the growth of demand scale and production factors input. There were increasing trends that the actions of pulling mechanism of demand factors and guarantee mechanism of supporting factors, which to the tourism economic growth in Shanxi province, while the actions of pushing mechanism of supply factors and the stimulating mechanism of intermediary factors have been declining. It was declining that the driving action of the tourism system as a whole on tourism economic growth of Shanxi province, which was the fundamental reason for the decline in the growth rate of tourism economy. In the future, the measures should be taken to cultivate the new kinetic energy of tourism economic growth of Shanxi province, which including leading the upgrading of tourism demand, promoting the upgrading of factors allocation, optimizing the tourism development environment etc.
  • WU Bing,JIA Rongrong, LU Huan, MA Ying
    Journal of Shaanxi Normal University(Natural Science Edition). 2020, 48(4): 79-86.
    In the context of rural tourism in China, a theoretical model involving entrepreneurial environment, entrepreneurial learning and opportunity identification are built. In addition, this model is conducted by an empirical study on the small tourism enterprises in Yuanjiacun. The results show that the entrepreneurial environment and entrepreneurial learning of small enterprises in rural tourism have significant positive impacts on opportunity recognition; the advanced entrepreneurial environment and rich entrepreneurial learning experience promote opportunity recognition. Furthermore, entrepreneurial learning plays a partial intermediary role between entrepreneurial environment and opportunity identification, that is, entrepreneurial environment not only has significant direct effects on opportunity identification, but also has indirect effects on opportunity identification through entrepreneurial learning. Based on the inspiration of small tourism enterprises in Yuanjiacun, suggestions about how to optimize the rural tourism entrepreneurial environment and expand the entrepreneurial learning channels for small enterprises are proposed.
  • MA Xuefeng, LYU Yixiang
    Journal of Shaanxi Normal University(Natural Science Edition). 2020, 48(4): 87-96.
    Taking Zhangjiajie as an example, the evaluation index systems for tourism and urbanization development level were built, and the “drive-response” process of tourism urbanization from the perspective of time and space was analyzed by using impulse response analysis, dynamic contribution model, GIS spatial analysis and other methods. The research shows that from the perspective of time series, the driving force and responsiveness have positive influence, and the urbanization response is greater than the driving force of tourism, and the driving force of its internal influencing factors changed with phased features during the tourism urbanization process in Zhangjiajie. From the spatial view, the “drive-response” of tourism urbanization in Zhangjiajie is the process of promoting urban scale expansion, functional improvement, and quality improvement, and thus achieving mutual promotion and mutual influence driven by the effects of “aggregation-diffusion” of tourism industry.