XIE Yanjun, YU Jia, YANG Kun
Journal of Shaanxi Normal University(Natural Science Edition).
2020, 48(4):
56-70.
The article starts from an empirical study focusing on the economic phenomenon of tourists′consumption level and structure in the old street in Haikou Qilou, and then attempts to make a theoretical causal explanation of the tourism consumption problem in Hainan from the perspective of social geography and tourism experience theory. Tourism consumption is included in the theoretical paradigm of tourism experience. From the perspective of phenomenon, the number of tourists and the level of tourists′ consumption in the landscape block of Zhongshan Road in Haikou Qilou Old Street Area are relatively low. Tourists′ consumption behaviors differ in specific fields, and are greatly affected by the dynamics of consumption space, forming a prominent field effect. Therefore, from the perspective of tourist experience, the article uses the theoretical concepts such as scenic area consumption fear and tourism enclave effect to explain the situational consumption phenomena,such as business types and unsuitable texture of tourism consumption in the field space of Zhongshan Road Landscape Block in Haikou Qilou Old Street. The study found that the tourism enclave effect played an important role in explaining the spatial disequilibrium law of the tourism destination consumption phenomenon, and became the core category and main story line connecting the theoretical context. The tourism consumption problem of Qilou Old Street on Zhongshan Road in Haikou is not only an economic phenomenon, but also a comprehensive phenomenon based on the experience of tourists on the spot. Qilou Old Street on Zhongshan Road was experienced as a “tourist enclave” with functional contradictions in terms of image cognition and functional perception. Due to the similarity in business form between the neighboring neighborhoods, there was a significant substitution effect. Accompanying this is the phenomenon of “consumption fear in scenic spots”, which shows the reality of the unsatisfactory business situation of Qilou Old Street on Zhongshan Road. This situation only exists in the consumption field of tourism destinations. Therefore, this “enclave substitution effect” is theoretically unique and can be used to explain the consumption law in the tourism experience process from the perspective of tourism economics. This article also explores the differences in emotions and cognitions expressed by tourists in different consumption spaces, as well as the formation of consumer fear and consumption poles by identifying the dualistic unity of material consumption